Several way to reach original solutions
1. There are often long periods when the person who is about to make an original work
1. There are often long periods when the person who is about to make an original work
appears to do nothing but take in information, work rather fruitlessly at seemingly trivial
aspects of the problem, or give his attention to unrelated matters. This is known as
'incubation'.
2. The solution to a difficult problem, or the occurrence of an original idea, will often
come all of a sudden (the 'leap of insight') and will take the form of a dramatic change in
the way in which the problem is perceived (a change of 'set'). The effect of this
transformation is often to turn a complicated problem into a simple one.
3. The enemies of originality are mental rigidity, (Broadbent 1966b), and wishful thinking.
These are evident when a person acts either in a far more regular way than the situation
demands or else is incapable of perceiving the external realities that make his ideas
unfeasible.
From these conclusions about creative thinking, and from the preceding remarks about
the effect of drawings, we can infer that the main principle in dealing with complicated
problems is to transform them into simple ones.
I would like to add a quote from Steve Jobs: "When you start looking at a problem and it seems really simple with all these simple solutions, you don't really understand the complexity of the problem. And your solutions are way too oversimplified. Then you get into the problem, and you see it is really complicated. And you come up will all these convoluted solutions...thats where most people stop, and the solution tend to work for a while. But the really great person will keep on going and find...the key, underlying principle of the problem. And come up with a beautiful elegant solution that works." (Perfect Thing, Steve Levy)
ReplyDeleteHeuristic of Framing effect is about that alternative formulations of the same situation make different aspects of it more accessible. (How you formulate the speech, that way people are inclined to react)
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